Female Owned & Led
We’re a certified Minority and Women Owned Business Enterprise (MWBE)
President & CEO
V.P. Client Services
Design Thinking Guides the Way We Work
We believe design can create value & preference
We use design to its full strategic potential to drive consumer preference for brands and deliver measurable business growth. It leads to innovative thinking, new-to-the-world brand expressions, and experiences that haven’t been considered before.
We use the power of design to problem-solve, to create and evaluate multiple strategies and concepts, to visualize those ideas and solutions, and to communicate the value of brands and their products.
We provide flexibility where and when you need it. The work clients need us to do isn’t always suited to a singular, linear project management model. So we can customize the ways that our capabilities and process intersect.
Manhattan, Mexico City, Singapore, Cincinnati, Los Angeles, Dubai, London, Tokyo, Mumbai, Toronto…Consumers live everywhere and so do our seasoned creatives and strategic partners. Our global relationships succeed because they’ve grown from mutual respect and a shared passion for design.
Whether you need to reframe your brand’s portfolio architecture to create a road map for growth and elasticity, or you’re looking for a new-to-the-world look for your brand and packaging, we can quickly and effectively customize our methods and tools to fit your specific challenges. They can be right-sized to fit the scope of any project.
Our core offering.
- Trends & Forecasting
- Semiotics Audits/Analysis
- Competitive Positioning Audits
- Retail Audits
- Positioning Whitespace Analysis
- Equity Building Workshops
- Equity Assessment Research
- Brand Positioning Workshops
- Brand Architecture
- Consumer Research & Insights
- Equity Foundation Development
- Consumer Segmentation & Activation
- Brand Tone of Voice
- Nomenclature Development
- Content & Copy Writing
- Brand Brief
- Brand & Culture Safaris
- Portfolio Architecture
- Upstream Innovation Ideation
- New Concept Creation
- Product Positioning
- Brand Identity Design
- Package Design
- Industrial Design
- Brand Experience Design
- Retail Activation
- Design/Pillar Themes
- End Benefit Visualizations
- Visual Identity Toolkits
- Design Standards & Guidelines
- 3D Visualization
The Company We Keep
For 25+ years we have been using strategy and design to grow deep consumer connections rooted in human truths for the following brands.
Industry Thought Leaders
As thought leaders, we enjoy sharing our industry point of view – check out our latest thoughts here.
January 23, 2020 | Jen Murtell
Anticipating the Future of Generational Insights (via AMA.org)
How brands can best respond to individual consumer desires of diverse targets while maintaining a focused, singular voice…
January 16, 2020 | Elle Morris
Top Shelf: The Mixology Of Strategic Design And Consumer Insights (via Forbes)
Desire, consideration and trial are the most challenging objectives a brand can strive for — a deal-breaker between what makes a brand a “showstopper” or “has been.” To stay on top of their game, brands invest considerable strategy, time, attention and dollars annually to remain relevant in the hearts and minds of consumers.…
January 6, 2020 | Elle Morris
How to Give Your Agency Partner Feedback (via AMA.org)
Don’t be shy about providing honest, timely feedback. Transparency is at the core of any successful client/agency partnership …
Interested in a capabilities presentation?
You can call us by phone or email us directly.
10 Sasco Hill Road
Fairfield, CT 06824